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AI Video Ads at Scale
Novelty produces AI-generated video ad creatives for performance teams, delivering more than 100 videos a month per client across Meta, TikTok, and Google.
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Client Story
How Novelty Closed AI Creative Deals Without Getting Stuck on IP
Challenge
The IP Question on Every US Deal
Procurement teams needed clear written ownership language for AI-generated output. Without a clean assignment structure, deals repeatedly stalled in legal review.
Solution
A Three-Document Set for AI Creative
Jurisphere built a complete contract stack: MSA + SOW structure, mutual NDA, and AI-aware IP assignment - drafted with AI support and lawyer-reviewed same-day.
Results
3
Productized contracts: MSA+SOW, NDA, IP assignment
2-3 hr
Typical turnaround across the full contract set
20 min
Typical legal call instead of multi-week loops
Procurement Reads the IP Clause First
When selling AI-generated video into U.S. teams, legal conversations start with ownership. If creative performs, clients want broad rights to reuse, recut, and redeploy across channels and geographies.
For AI work, that answer cannot be vague. The IP assignment has to transfer deliverables clearly and explain how generative tooling sits in the rights chain.
Novelty needed paper that answered those questions correctly the first time, not after weeks of back-and-forth.
Three Templates That Hold Up to Procurement
Jurisphere built a practical three-document system used across Novelty's U.S. pipeline: an MSA with engagement-level SOWs, a mutual NDA, and an IP assignment tailored to AI-generated deliverables.
Each document goes through AI-assisted drafting and clause analysis, followed by U.S.-trained attorney review and tracked redlines.
When procurement asks hard IP questions, Novelty now has immediate answers backed by contract language that already reflects real buyer concerns.
Procurement Stopped Being the Long Pole
Novelty shifted from deal-by-deal contract improvisation to a reusable legal foundation. New opportunities open with paper ready to send the same day.
The IP clause - once the biggest source of friction - became the most stable part of the process, reducing legal loops and freeing the team to focus on delivery and growth.
"Every US procurement team asks the same question when they look at an AI agency: who owns the output, and how does the AI tooling sit inside the IP chain. Jurisphere wrote our IP assignment, MSA and NDA as a set with the AI-generation piece thought through. Now the contract goes out same day, and the legal call is a 20-minute conversation, not two weeks of redlines."
Shubh Bhattacharya | Co-Founder & CEO, Novelty